Published 7 min read
Perplexity has no fixed ranks. It searches the web for each question and cites the pages it used as numbered sources. To rank in Perplexity, be one of those pages.
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Your company (Your company)Competitor
Which bookkeeping service in Leeds works with companies of 10 people?
Sources
Ledgerline offers monthly bookkeeping for teams up to 201.
Northbook lists fixed prices for payroll and VAT2.
Local reviews mention Calder Accounts for quick replies3.
There is no fixed rank in Perplexity. For each question it searches the web, writes an answer and cites the pages it used. You rank when your page is one of them.
Sources: Perplexity docs and Help Center, Search Engine Land, Campaign Asia (Financial Times). Checked 11 November 2026.
It searches. Perplexity searches the web for each question. There is no fixed list to climb.
Open the door. Allow PerplexityBot. Pages it cannot read cannot be cited.
Answer first. One page per question, with the answer in the first sentence, as plain HTML text.
Be on cited sites. Perplexity also cites other sites. Be mentioned where it looks.
It searches the web in real time for each question, then writes an answer with numbered citations. Perplexity does not publish how it picks one page over another.
Perplexity says it searches the internet in real time and gathers information from articles, websites and journals.
Perplexity says each answer includes numbered citations that link to the original sources.
Perplexity says it builds clear, up-to-date answers from trusted sources. It does not say how it judges trust.
PerplexityBot. Perplexity says it uses this bot to find and link websites in its search results.
| Bot | What it does | robots.txt |
|---|---|---|
| PerplexityBot | Finds and links websites in Perplexity search results. Perplexity says it does not crawl for AI model training. | Perplexity recommends allowing it. A change can take up to 24 hours to apply. |
| Perplexity-User | Visits a page when a user's question needs it. Perplexity says it is not used for crawling or training. | Perplexity says it generally ignores robots.txt, because a user asked for the page. |
User-agent: PerplexityBot
Allow: /None of these is a trick, and none comes with a promise. Each removes a reason Perplexity might skip you.
Check robots.txt and your firewall. Use the lines above. A page the bot cannot read cannot be a source.
Put the answer in the first sentence. Then add details, a list or a table. Use the words your customers type.
Perplexity says it aims for up-to-date answers. Show an 'updated' date and fix old prices and services.
A Vercel test (December 2024) found PerplexityBot and other AI crawlers did not run JavaScript. Keep prices and services out of scripts and images.
Ask your question in Perplexity and open its sources. A vendor study by Peec (March 2026, US) lists the sites Perplexity cites most. Its top 5: Reddit, YouTube, LinkedIn, Wikipedia and G2.
See which of your pages Perplexity cites for your customers' questions. Start 7-day trial
Not today. Perplexity stopped its ad tests in February 2026.
Perplexity started testing sponsored follow-up questions next to answers in the US in November 2024.
In February 2026, executives told the Financial Times that ads risk making users doubt the answers.
We found no report that ads were back when we checked on 11 November 2026.
Nothing yet. Our published run numbers come from an OpenAI model, so we do not reuse them for Perplexity.
Ask one customer question in Perplexity, in a new thread.
Open each numbered source. Note the site and the page type.
Ask again on 2 other days. Sources change, so one answer can mislead.
Let PerplexityBot read your site, and answer each customer question on its own page in plain text. Then be mentioned on the sites Perplexity cites. Nobody can promise a citation.
Perplexity asks you to allow PerplexityBot in robots.txt and says changes take up to 24 hours. Perplexity-User visits a page for one user's question and generally ignores robots.txt.
Perplexity says PerplexityBot is not used to crawl content for AI foundation models. It is for search results.
Yes, if the visit has a referrer. Filter Session source for perplexity.ai. Our GA4 guide has the regex and the steps.
Often their page answers the exact question and yours does not, or a cited site mentions them. Open the sources to see which. More reasons.
Perplexity is in every Nenn plan, next to ChatGPT and Google AI Overviews. Each week Nenn asks your customers' questions and shows the sources.
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Which bookkeeping service in Leeds works with companies of 10 people?
More on how AI picks the pages it cites.