Search Console AI report: what it shows and what it misses
Published 7 min read
Since 31 August 2026, every Search Console property has a generative AI report. It shows how often Google used your pages in AI Overviews and AI Mode. Here is how to read it, and what it misses.
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The short answer
Since 31.08.2026, every Search Console property has a generative AI report. It shows impressions in AI Overviews and AI Mode.
Key points
Impressions only. You see how often your pages appeared in AI answers. You do not see clicks.
No answer text. The report does not show what the AI said, or who it named instead.
The switch is big. The new AI control removes your whole site from Google's AI answers.
What changed in Search Console in 2026?
Google added an AI report and an AI switch in June. Both reached every website by the end of August.
| Date | What changed | Source |
|---|---|---|
| 03.06.2026 | UK regulator steps in. The UK CMA requires Google to give publishers tools to keep content out of AI features. | UK Competition and Markets Authority |
| 03.06.2026 | Report and switch announced. Google starts testing the AI report and the AI control with some sites in the UK. | Google (The Keyword) |
| 31.08.2026 | Live for all. Google says the report and the control are rolled out to all websites worldwide. | Google (The Keyword) |
What does the Search Console AI report show?
It counts how often URLs from your site appeared in Google's generative AI features. That covers AI Overviews and AI Mode in Search, and AI answers in Discover.
Impressions
How often your URLs appeared in an AI answer.
Pages
Which of your URLs appeared.
Countries
Where the answers were shown.
Dates
By hour, day, week or month. Devices too, for Search only.
- The same AI impressions also stay in the normal Performance report, under the Web search type. The new view only splits them out.
How do you open and read the report?
Open Search Console, then Performance. The AI view sits as its own tab under the main Performance report.
- 1
Pick the property.
Choose the site you want to check.
- 2
Open the AI tab under Performance.
Set the date range to the last 3 months.
- 3
Sort pages by impressions.
These are the pages Google used most in AI answers.
- 4
Compare with normal clicks.
Go back to the main report. Pages with many AI impressions and falling clicks need a closer look.
What does the report not show?
Three things are missing. Each one matters if you want to be named in the answer.
1. No clicks
You see that a page was shown. You do not see if anyone clicked it.
2. No queries
You do not see which search triggered the AI answer.
3. No answer text
You do not see what the AI said, or which company it named instead of you.
- It also covers Google only. It tells you nothing about ChatGPT or Perplexity.
How does the report compare with a weekly answer check?
The report counts how often you were shown. An answer check reads what the AI said about you.
| Search Console AI report | Weekly answer check in Nenn | |
|---|---|---|
| Impressions in AI answers | Yes | No |
| Clicks | No | No. On Growth and up, Nenn shows your Search Console clicks next to it |
| Which search or question | No query data | The customer questions you choose |
| What the AI said | No | Yes, the answer text |
| Who is named instead | No | Yes |
| Cited pages | Your own pages that appeared | The websites behind each answer |
| Engines | Google AI Overviews, AI Mode, Discover | ChatGPT, Perplexity, Google AI Overviews |
| Cost | Free | Plans from 39 euros a month, 7-day trial |
Search Console facts from Google and Search Engine Roundtable. Nenn facts from nenn.io/how-it-works and nenn.io/pricing.[1][3]
Nenn shows what AI Overviews said and who it named instead. Start 7-day trial
Should you use the AI control switch?
If you want to be named in AI answers, opting out removes you from them. The switch takes your whole site out of AI Overviews, AI Mode and AI Overviews in Discover.
- Google says sites that opt out get no traffic or impressions from its generative AI features. It also says the switch is not a ranking signal for normal search results.
- Older controls still work for single pages. Google lists nosnippet, data-nosnippet, max-snippet and noindex. They also limit your normal search snippets.
Does Bing have an AI report too?
Yes. Bing Webmaster Tools launched an AI Performance report in public preview in February 2026.
- It counts citations of your pages in Copilot, Bing's AI summaries and some partner apps. It shows total citations, cited pages and the grounding queries AI used. It shows no clicks.
- Copilot is not tracked by Nenn. Nenn checks ChatGPT, Perplexity and Google AI Overviews.
Questions about the Search Console AI report
Does Search Console show AI Overview data?
Yes. Since 31.08.2026, every property has a generative AI report with impressions in AI Overviews and AI Mode. It has no click data and no query data.
Can I opt out of AI Overviews as a website owner?
Yes. Search Console has a control that removes your site from AI Overviews, AI Mode and AI Overviews in Discover. Your site then gets no traffic or impressions from those features.
Does opting out hurt my normal Google ranking?
Google says the control is not used as a ranking signal for normal search results. It only affects the AI features.
Does Search Console show AI Mode impressions?
Yes. The report covers AI Mode as well as AI Overviews. It has no query data, so you do not see which search showed your page.
Why do AI impressions also show in the normal report?
Google counts AI feature impressions in the main Performance report under Web. The AI view only shows them on their own.
See what the AI answer says, not only how often you were shown
Search Console shows how often you were shown. Nenn shows what AI Overviews said and who it named instead. On Growth and up, Search Console sits next to it.
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