What is AI visibility?
Published 4 min read
AI visibility is how often AI answers name your company for the questions your customers ask.
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What does AI visibility mean?
AI visibility is how often AI answers name your company when people ask your customers' questions. It is measured on several AI engines, like ChatGPT, Perplexity and Google AI Overviews. It is tracked over time, because the same question can get a different answer next week.
What is AI visibility in plain words?
It is your place in the answer, not in a list of links. A Google ranking and AI visibility are two different things.
SEO ranking
Your page has a place in a list of links. The reader picks a link.
AI visibility
Your company's name is in the answer itself, or it is not. The reader may never click.
Both matter
You can rank well on Google and still not be named by AI, and the other way round.
What does a worked example look like?
Example: a company checks 10 questions on 2 engines in one week. That gives 20 answers.
| Number | What was counted | Result |
|---|---|---|
| Mentioned in | Named in 6 of 20 answers | 30 % |
| Share of voice | 6 of 40 company mentions | 15 % |
| Avg. position | Places 1, 2, 2, 3, 4 and 3 | 2.5 |
- The company is named in about 3 of every 10 answers. Rivals get most of the mentions. When it is named, it is often near the top.
How is AI visibility measured?
Nenn shows 3 numbers. Each one answers a different question.
Values from the example above. Formulas as the Nenn app counts them.
Questions about AI visibility
What is a good AI visibility score?
There is no common scale, so there is no general good number. Compare your own number week by week, and against the companies AI names for the same questions.
How do I increase my AI visibility score?
Let AI bots read your site and keep your facts clear. Answer each customer question on its own page. No step can promise that AI will name you.
Is LLM visibility the same as AI visibility?
Yes. LLM means large language model, the kind of AI behind ChatGPT. People use both words for the same idea.
How do you improve your AI visibility?
Start with the 20 checks in our checklist. Then get your own number for your own questions, not an industry average.
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AI visibility checklist: 20 checks
Bots, facts, pages and weekly measuring, each with how to test it.