What is AI share of voice?
Published 4 min read
AI share of voice is your mentions divided by all company mentions in AI answers to one set of questions.
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What does AI share of voice mean?
AI share of voice is your share of all company mentions in AI answers. Count every company the answers name for one set of customer questions. Then divide your mentions by that total. A company named twice in the same answer counts only once.
What is AI share of voice in plain words?
It says how big your part of the talk is. Being named is one thing, being named more than rivals is another.
Mentioned in
How often AI names you at all, out of all answers.
Share of voice
How many of all company names in those answers are yours.
What does a worked example look like?
Example: 10 answers name companies 25 times in total. Your company is named in 5 of the 10 answers.
25 mentions in 10 answers: A 8, B 6, your company 5, C 4, D 2.
- 8Company A
- 6Company B
- 5Your company
- 4Company C
- 2Company D
| Company | Mentions | Share of voice |
|---|---|---|
| Company A | 8 | 32 % |
| Company B | 6 | 24 % |
| Your company | 5 | 20 % |
| Company C | 4 | 16 % |
| Company D | 2 | 8 % |
You are named in 5 of 10 answers, so Mentioned in is 50 %. Your share of voice is still 20 %, because rivals are named more often.
How do you calculate AI share of voice?
Your mentions ÷ all company mentions × 100. Count each company once per answer.
Fix the questions
Use the same questions, engines and country every time.
Count the names
For each answer, list every company it names. One name per company per answer.
Divide
Divide your count by the count of all company names.
Why are directories and review sites not counted?
Because they are not your rivals. They are the sites AI reads from.
- AI answers often name a directory, a review site or a news site. Nenn counts those as sources, not as rivals.
Questions about AI share of voice
Why does my share of voice change every week?
AI answers change, even for the same question. So one week tells you little. Watch the trend over several weeks.
Is share of voice the same as AI visibility?
No. It is one of the numbers behind AI visibility. Mentioned in says how often you are named. Share of voice says how big your part is.
Can I measure share of voice in ChatGPT by hand?
Yes. Ask the same questions in new chats, list every company named, and divide. It takes time each week.
What should you do with the number?
Track it every week for the same questions. Then see your share against the companies AI names most.
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Why does AI give different answers?
Why the number moves from week to week.