See who AI names instead of you

Nenn's AI competitor analysis shows who ChatGPT, Perplexity and Google AI Overviews name for your customers' questions. See the topics each rival wins and the sites AI cites.

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Visibility

Mentioned in22%+3.0%
Position#4 of 5

Question: Who is the best roofer near me?

BrandMentioned in
  1. 1.Northgate Roofers64%named by ChatGPTnamed by Perplexitynamed by Google AI Overviews
  2. 2.Alder & Sons Roofing48%named by ChatGPTnamed by Perplexitynamed by Google AI Overviews
  3. 3.Brightline Roof Co41%named by ChatGPTnot named by Perplexitynamed by Google AI Overviews
  4. 4.Kettleby RoofingOwned22%not named by ChatGPTnamed by Perplexitynot named by Google AI Overviews
  5. 5.Pennywell Roofing15%not named by ChatGPTnamed by Perplexitynot named by Google AI Overviews
AI names Northgate Roofers, Alder & Sons Roofing, Brightline Roof Co before Kettleby Roofing. Kettleby Roofing is mentioned in 22% of answers, position 4 of 5.

What is AI competitor analysis?

AI competitor analysis shows which companies AI engines name for your customers' questions. Nenn (nenn.io) checks it weekly across ChatGPT, Perplexity and Google AI Overviews.

Demo account

Citation types bar in five colours: 31.1 %, 5.4 %, 23.0 %, 21.6 % and 18.9 % of all citations.
Read the full answer

Nenn (nenn.io) is an AI visibility tool from Hamburg.

It ranks the names, shows the topic each company wins and lists the sites AI cites.

Every Nenn plan includes it, and so does the 7-day trial.

Who gets the customer when AI leaves you out?

A rival does. AI names a few companies, and you never see that chat.

  1. A homeowner in Leeds asks AI for a roofer who fixes flat roofs.

  2. The answer names three companies. Yours is not one of them.

  3. You never see that chat. You never learn who got the call.

  4. Nenn asks those questions for you and keeps the names.

Mr. Nenn, the Nenn mascot, looks worried

Your company (Your company)Competitor

ChatGPT

Who can fix a flat roof in Leeds?

Here are three roofers in Leeds that repair flat roofs:

  1. Northgate Roofers: flat roof repairs, 20 years
  2. Alder & Sons Roofing: repairs and new roofs
  3. Brightline Roof Co: quick quotes, local team

Kettleby RoofingYoursNot named
An invented chat, not a real answer.

How does Nenn find out who AI names?

It reads the AI answers to your customer questions and counts what is in them.

  1. Every week, Nenn asks all three engines your customer questions, from the country you picked.

  2. Every company an answer names is counted, ranked and tagged with the question's topic.

  3. Nenn collects the sites and pages each answer cites and sorts them by type.

  4. You open a topic where a rival leads and turn it into a task or a page.

Invented company and questions.
What Nenn counts in each answer

Per question and engine, Nenn marks your company as named, partly named or not named.

Every other company in the answer goes into the ranking, tagged with the question's topic.

Known directories, review sites and media are not counted as rivals. They show up under Sources.

Each cited site gets one of seven types, from Owned to Other.

Which companies does AI name instead of you?

Nenn ranks every company the AI answers name for your questions. Your own company sits in the same list, so you see your place.

All engines

Mentioned in, by brandAll engines
  1. 1.Northgate Roofers64%
  2. 2.Alder & Sons Roofing48%
  3. 3.Brightline Roof Co41%
  4. 4.Kettleby RoofingYours22%
  5. 5.Pennywell Roofing15%

Invented companies, not a real check.

ChatGPT

Mentioned in, by brandChatGPT
  1. 1.Northgate Roofers70%
  2. 2.Brightline Roof Co50%
  3. 3.Alder & Sons Roofing44%
  4. 4.Kettleby RoofingYours15%
  5. 5.Pennywell Roofing9%

Invented companies, not a real check.

Perplexity

Mentioned in, by brandPerplexity
  1. 1.Alder & Sons Roofing58%
  2. 2.Northgate Roofers52%
  3. 3.Kettleby RoofingYours37%
  4. 4.Pennywell Roofing30%
  5. 5.Brightline Roof Co19%

Invented companies, not a real check.

Google AI

Mentioned in, by brandGoogle AI
  1. 1.Northgate Roofers70%
  2. 2.Brightline Roof Co54%
  3. 3.Alder & Sons Roofing42%
  4. 4.Kettleby RoofingYours14%
  5. 5.Pennywell Roofing6%

Invented companies, not a real check.

Each row shows the share of answers that named it. Filter by topic or engine to see where a rival is strong.

  • Only real rivals

    Known directories, review sites and media stay out of the ranking. You find them under Sources.

  • Per engine

    ChatGPT may name other companies than Perplexity. Switch engines to compare.

  • By topic

    Filter the ranking by topic to see where a rival is strong.

Which topic does each rival win in AI answers?

The topic map shows how often AI named each company, topic by topic. One rival may own "flat roof repair" while you lead on "gutter cleaning".

Mentioned in, by topic

Mentioned in, by topic
TopicKettleby RoofingNorthgate RoofersAlder & Sons RoofingBrightline Roof Co
Flat roof repair6.0%80.0%40.0%50.0%
Gutter cleaning46.0%42.0%44.0%38.0%
Roof replacement14.0%70.0%60.0%35.0%

Northgate Roofers · Flat roof repair: named in 80% of runs

Questions in this cell

  • Who can fix a flat roof in Leeds?
  • Best flat roof repair near me
  • How long does a flat roof repair take?
Invented companies, mentioned in by topic.
How to read the map

A topic is a group of customer questions on one subject, like flat roof repair.

A stronger colour means more runs with that name.

Click a cell to open the questions behind it.

Which websites does AI trust for your topics?

Sources lists every site and page the AI answers linked to, ranked by citations. Open a domain to see its cited pages, the questions and the engines.

Sources

42 cited domains · 3 engines · Last 7 days

Citation share1.8%
Own citations6
Cited domains42
Your rank#8of 42
#DomainCitationsEngines
  1. 1.roofadvice.example61
  2. 2.northgateroofers.example40
  3. 3.leeds-reviews.example30
  4. 4.aldersonsroofing.example25
  5. 5.leedsnews.example20
  6. 6.homeowner-forum.example16
  7. 7.brightlineroof.example14
  8. -kettlebyroofing.example6Not cited
AI cited 42 websites in the last 7 days. Top sources: roofadvice.example, northgateroofers.example, leeds-reviews.example. kettlebyroofing.example was not cited.

Invented websites, not a real check. This week AI cited 42 websites, Kettleby Roofing only 6 times.

  • Each source gets a type

    Owned, Competitor, Directory, Reviews, Earned media, Social or Other.

    Citation types in the Nenn app: a bar split by type, with share and citations per type
  • Domains and pages

    The Pages tab lists each cited page, with the questions it was cited for.

  • Citation share

    Citations to your own website, out of all citations.

  • Your cited pages

    The pages on your site that AI already cites.

  • Your rank

    Your place among all cited websites. Here: #8 of 42.

What each source type means

Directories, review sites and media never count as rivals in the ranking. They stay here, because AI often reads them.

Owned
Your own website.
Competitor
The website of a company AI names for your questions.
Directory
Lists and guides of companies, like a local trade list.
Reviews
Sites where customers rate and review companies.
Earned media
News sites, magazines and blogs.
Social
Forums and social networks.
Other
Every site that fits no other type.

How often does AI search inside one company's website?

Often. In our own test, 258 of 565 web searches looked inside a single website.

  • Searches inside one site

    258of 565 web searches looked inside one website

  • Citations in the answers

    366over 115 runs of 13 questions

  • Review or list sites

    11of 366 citations

So Nenn shows the exact pages AI cited, yours and your rivals'.

OpenAI model via Codex CLI with web search, not the ChatGPT app, 01-02.11.2026, 13 software questions.

See the method and the full count

We gave an OpenAI model with web search 13 software questions.

Over 115 runs, it made 565 searches. 258 used the site: operator to look for a detail on one website.

Only 11 of 366 citations went to review or list sites.

Searches and citations in our test runs
What we countedCount
Web searches the model ran565
Searches inside one website (site:)258
Citations in the answers366
Citations to review or list sites11
OpenAI model via Codex CLI with web search, not the ChatGPT app, 01-02.11.2026, 13 software questions. Our test, 01-02.11.2026, 115 runs.

"I already know my competitors." Why check AI?

You know the companies you meet in your market. AI builds its own list from what it reads online.

Who you expect

  • Northgate Roofers
  • Alder & Sons Roofing

Who AI named

  • Northgate Roofers
  • Alder & Sons Roofing
  • Pennywell RoofingNew
Invented companies.
  • A newer company

    One you have not met in your market yet.

  • One from the next town

    AI may name it for your area too.

  • The one with a clear page

    A page that answers the exact question.

Nenn shows the names AI gives, so you work on the right rival.

What do you do once you see the gap?

Turn it into a task or a page. After each check, Nenn adds tasks to your to-do list, biggest gap first.

Get mentioned on roofadvice.exampleAI cites it in answers that name Northgate Roofers, not you.

Pitch draft

A draft for you to send. Nenn never contacts anybody.

Subject Your list of Leeds roofers

Hello, thank you for your list of roofers in Leeds. Please consider Kettleby Roofing for it. We fix flat roofs across the city.

Copied
An invented task, not a real check.
  • Write the missing page

    The content writer drafts a page from what AI answers and cites for that topic.

    See how the content writer works
  • Get mentioned where AI looks

    A task names the sites AI cites in answers that name rivals, not you.

  • Correct a wrong fact

    Nenn drafts a short note to the site owner. You copy it and send it yourself.

Nenn never contacts a website or a rival for you. It never publishes a draft without your Approve.

Which plans include competitor analysis?

Every plan includes it, and so does the 7-day trial.

  • Start

    1 brand, 1 country

    30questions tracked

  • Growth

    2 brands, 3 countries

    100questions tracked

  • Pro

    3 brands, 3 countries

    250questions tracked

More questions show rivals in more topics. Comparing tools? Read what an AI visibility tool should do.

See plans and prices

Questions about AI competitor analysis

Start 7-day trialCard needed. Cancel before day 7 and nothing is charged.

Are directories and review sites counted as competitors?

No. Nenn keeps known directories, review sites and media out of the ranking. You still see them in Sources, marked Directory, Reviews or Earned media, because AI often reads them.

Where do the competitor names come from?

From the AI answers to your own questions. When ChatGPT, Perplexity or Google AI Overviews names a company, Nenn counts it for that question and engine. No market report, no guesswork.

Can I see which page AI used?

Yes. The Pages tab in Sources lists each cited page. Open a domain to see its pages, the questions they were cited for and the engine.

Does Nenn contact these websites or my rivals?

No. Nenn never contacts anybody. When a site gets a fact wrong, Nenn drafts a short note, and you decide whether to send it.

Can I see the rivals for one topic only?

Yes. Filter the ranking by topic, or click a cell in the topic map to see the questions behind it.

Is competitor analysis in the Start plan?

Yes. Start, every other plan and the 7-day trial show the ranking, the topic map and the sources.

Which AI engines does Nenn check for rivals?

ChatGPT, Perplexity and Google AI Overviews. Nenn asks all three every week, from the country you picked.

How often does the ranking change?

After every weekly check. Run now gets new answers sooner, at 1 credit per answer. Weekly checks use no credits.

Find out which companies AI names for your customers

Start the trial and see the ranking, the topic map and the sources for your own questions.

Card needed. Cancel before day 7 and nothing is charged.

Position

#4

  1. 1.Northgate Roofers64%
  2. 2.Alder & Sons Roofing48%
  3. 3.Brightline Roof Co41%
  4. 4.Kettleby Roofing22%
  5. 5.Pennywell Roofing15%